I believe the next design movement will not be lead by AI, but will be a response to it. The rejection of AI among creative people is already numerous and clear. Therefore, I think creative pros are on the cusp of taking the next logical step and forming a new design and art movement.
AI is not the first technology to inspire an anti-movement in the arts. Many art styles (Art Nouveau, Bauhaus, Arts & Crafts, etc) and philosophies have been created as a rejection of something that came before. I believe the next new wave of design will be defined by these three qualities:
Anti-AI. This is where we are now. To differentiate from the digital style of most generative AI output, artist and designers will embrace analog tools and materials in their process. More digital pieces (JPGs) will have analog textures that appear tactile and tangible. It will be a straight-forward style choice that instantly reads as being “not AI”. It could also inspire new environmental imagery (remember when every new logo had a leaf?) and an increase in already popular green production— recyclable packaging or labeling of “green stats”.
Craftsmanship. Because AI output is sloppy and amateurish, designers will sharpen their craft skills and show it off in their work. I expect drawing and intricacy to play a role, but others may move in a different direction using simple geometry. Anything that shows skill and accuracy. Plus, as the film photography revival proves, this is not about nostalgia. People want to be good at something and interact with their work, especially when the end product is believed to be better than a digital alternative.
Anti-screen. A resurgence in product design where buttons, knobs, dials, levers, and switches make a return. Again, not based on nostalgia. People like the feel and sound of these mechanical things and will look to move away from screens that dominate our world with their menu complexity, unreliability, and harsh feel.
There is another quality that has potential to play a role but I am less sure about. To say the least, the current political climate is filled with anti-science and anti-truth. It is oppressive, and certain people seek to intimidate and control. A more visceral quality of design might be based in optimism and call-backs to better times. Obviously, this is where nostalgia does come in. Not nostalgia based on a past that never was, but as a tribute. I could see colors like International Orange being common. A nod to science and engineering.
Maybe there are other elements that will be used this way and act a a symbol of a better future being created now.



